When you are working with managing huge email marketing list, audience segmentation works like a jam for you. Let’s first understand what segmenting is and how you will do segmentation. In this chapter you will learn the process of segmentation of your audience.
As segmentation is a theory rarely people know about this that’s why I will go deep with letting you know about the meaning and why do we do this. Otherwise I will like to waste your time in these theories if you have enough knowledge about segmentation you can jump into the process of segmentation.
What is segmentation?
Segmentation is segmenting your audience according to their behavior or you can segment them through gender or geography location, Well, let’s come to the point. Segmentation is a process of segmenting your audience to give the right message to the right person. With segmenting you can send a message to only interested person that will increase the chances of your performance.
Segmentation will help you to send personalized messages to your audience and when you send personalized mails there are more likely chances to convert them into your paying customer, as the audience can connect the mail with themselves. Here are some points in which way segmentation will help you to increase results from your email marketing efforts.
- Increase open rates
- Increase click through rate.
- Increase conversions.
- Save from Spam filters.
How to Segments your Audience:-
There are a lot of ways to segment your audience. It totally depends on your business or for what kind of website you are segmenting your audience. As no matter which audience segmentation works good for us but it depends on your business type to segment your audience, here are some examples to segment your audience, you can select anyone from them that will work good for your business or website.
Age- you can segment your audience according to their age. Let’s say you own a business that include audience of every age group, then you can segment them according to their age group and can send personalized messages according to their interests as some age group have different objectives and some ad groups have different objectives.
Education Level– If you are selling some kind of courses you can segment your audience according to their education level, some may fall in the introduction level who will willing to buy beginners courses and some may fall into the category of advances who will be willing to buy advance courses from your website. This segmentation will help you to send the target mails to those audience who are interested in the particular course.
Gender – there is no doubt in the fact that every gender have different goals and different frustrations, you can segment your audience according to gender and then send them target mails for a particular gender.
Add to Cart – If you are an ecommerce owner of a marketer doing marketing for ecommerce then segmenting emails for add to cart is like must. These are those people who are just one step away from making a purchase.
Purchase behaviour- Now you have some audience who have recently made a purchase from your store, and some who have frequently purchased from your website then you can segment them as frequent buyers and target them with emails that really talk to them.
Engaged Audience- there are some audience who have mostly engaged with your emails, you can segment them as engaged audience and market them accordingly.
Unengaged audience- There is always a group of audience who didn’t engage with the mails adn you can segment them as unengaged audience.
You can segment a audience who have clicked CTA button in your email so you can send personalized emails to those who are more likely to purchase from you.
So, With this point our segmenting guide is completed I don’t think you need to read any other article on email segmentation after reading this one, I have collapsed everything in this chapter so you can jump to the next chapter of email marketing journey.