So, you Want to increase your business’s leads and sales from your website? Generating traffic to your website is not a only task for you, Actually you need to create quality traffic.
But what this quality traffic mean? are you thinking the same.
quality traffic is attracting only that part of audience who is interested in the products and services sold by you.
You can waste many months by only thinking to get best quality traffic to your website , but if you don’t have attractive offers, Engaging call to action button, you won’t have a way to turn that traffic into leads and costumers.
If you are only providing free informative articles and guides without any call to action or any other offer you are not going to convert your website visitor into a lead.
Offer some special offers which will help you to increase leads.
Today you are going to learn 12 ways through which you can increase leads and conversions, not only for the point of becoming a lead, but for the point of becoming a quality lead.
Improve your Call to Action Button to increase leads
SELECT BEST POSITION FOR YOUR CALL TO ACTION BUTTON TO INCREASE LEADS
Call to action could be of any type, actually, it is based on your business objective, what type of costumers you need to increase leads.
Every business has an objective your business will also have some objective. you should decide your call to action while keeping your business objective in mind.
Call to action button should at a place where a visitor can find easily, it should be on top so that the visitor can find it without scrolling. It is the most attractive part of the whole landing page thus it should be clear and easy to find.
USE IMAGES TO INCREASE LEADS
Images stand out a better and attract more leads than text does, and get a lot more attention. Additionally, using an image will allow you to show off the offer in a way you can’t ignore.
I guess images are more attracting than any simple text. What do you think?
Even I have created and tested some campaigns where I create one campaign with image and one with text.
What I figure out is Images performs much better than Simple text.
I got more increase leads in my campaigns with images than texts.
USE COLORS THAT HELPS TO INCREASE LEADS
You must have selected a theme colors while creating your website, Always keep an eye on colors. of your landing page it should match the color theme of your website.
It shouldn’t look like lots of different from the colors of your site and the landing page which will help you to increase leads.
You must be thinking “do colors really matter”
but believe me, it does.
Actually, I don’t test it but it is tested by other experts.
and I believe in it.
YOUR CALL TO ACTION BUTTON SHOULD LAND YOUR VISITOR ON ANOTHER LANDING PAGE
Have you seen any website’s Call To Action button, which lands you on another landing page?
It makes a better impression of a visitor in your site, even it will help your site visitor to understand your offer completely.
So just decide to make a different landing page for your visitor.
You can Explain your Offer more briefly so that the reader can understand it better and this will help to increase in leads.
ADD CALL TO ACTION BUTTON ON EACH PAGE OR POST OF YOUR SITE TO INCREASE LEADS
Whenever you write a new article for your blog or create any new content for your site, Use an offer which will be relevant for this article reader and add a call to action button below the blog post and link this button to a landing page which will help to increase leads.
Offers some type of relevant thing which will attract costumers such as Free eBook, whitepaper, and guides because people reading your blog would likely be eager to get more free information from you.
CREATE ATTRACTING LANDING PAGES TO INCREASE LEADS
THE HEADLINE SHOULD BE THE SAME TO INCREASE LEADS TRUST
keep the same content of CTA and the headline of the landing page. If the visitor will click on a link for a free offer and then find out other content or offer on the landing page, you’ll instantly lose your visitor’s trust.
Similarly, if the headline reads differently than the Call to action button, it might lead to confusion, and the user might think that there must be something wrong, isn’t it right.
Think that the visitor is you and you are visiting other’s site here you find engaging Call to action button you click on it and land to another page now first you will read the headline, if it will be different from the CTA and offering different thing would you continue.
Try to make same headline of landing page and call to action button.
SIMPLE FORM ALSO HELPS TO INCREASE LEADS
“Simple” doesn’t mean “short.” Always think about relevant things while creating a form.
what does it mean?
It means you should be relevant while making your form. If your visitor is filling a for to get a free ebook why will he give you his number?
Whatever you are asking in the form it should be relevant for the visitor or for your lead.
ELABORATE YOUR OFFER FOR YOUR LEAD
Make it brief what are you offering to your leads you can do it in a paragraph or bullet points, the whole benefits of the offer. It’s more than just listing what the offer is comprised of; it takes a bit of spin. Instead of “Includes specifications of product ABC” say something like “Find out how ABC can help to increase leads.”
I will suggest you use bullet points because bullet points work better than a paragraph as They are easy to read and understand.
CREATE A THANK YOU PAGE THAT KEEPS NEW LEADS ON THE SITE
Must Create a “Thank You’ page after a visitor will become your lead and also offer them to subscribe in your daily newsletter, you can also attract your newly became leads to your social media pages by this tagline “Thank You so much for your precious time must join our community on twitter”
This will help your lead to join you on social media platforms also.
CREATE MORE ATTRACTIVE OFFERS TO INCREASE LEADS
YOUR OFFERS SHOULD BE ATTRACTIVE
An offer should be more attractive for your visitor. Before creating an offer must think like a visitor.
it means while creating any landing page you need to think like a person who will land on this page.
Why the person is visiting this page?
What does he want?
How can you engage him and clicks on call to action?
Which offer will attract and engage your site visitor? which will help you to increase leads.
Such as if you are an online institute and offering online courses your offer should be like a free webinar which will tell the audience about this course.
Free Webinars works very well to increase leads.
HOW TO IMPROVE LEAD INCREASING CAMPAIGNS
KEEP AN ATTRACTIVE SUBJECT LINE TO INCREASE LEADS
The subject line is basically the most important part of an increasing lead campaign. Without an attention-grabbing subject line, people won’t open your email to read everything else you have to say. Clearly, Show to the reader how the recipient will benefit from reading your email.
I have figure out from my most campaigns that subject lines like
“get free guides which will help to 2x your profit”
The subject line should be attractive so that it will increase your Click through rate and increase leads also.
HOW TO IMPROVE YOUR ENTIRE CAMPAIGN
MEASURE YOUR CTA PERFORMANCE WHICH HELPS TO INCREASE LEADS
Everything on your site can be measured and tested in order to increase leads and conversion rates. After a Call To Action has been on your homepage for a month, and then try other Call to Action for another month now measure these two months which increase more leads and which will be less,
Check out the performance of both month and now pick up the best and try another CTA for another month check out click-through rate. Don’t be afraid to test different variations; you can always switch back If old version worked better. It will be worth it when you have found a combination that increases your site conversions and increase leads.
Must remind all the above points in mind while creating a landing page and Call To Action because these two are the most important things which help a journey of a visitor to become a lead.
There were also some small things,
which you must be thinking while reading the whole article “does it really does matter”.
but believe me, these small things also do matter even a small color of a call to action button does matter for a visitor.
I want to give a real tip for you, “Think like a visitor’ this will help you to solve some of your problems easily.
If You Want to get a free digital marketing consulting report of your business fill this form and you will get a free report of your website/blog which will also contain some strategies for your business/brand.
Hope this article help you
Which Call To Action Button performs well and helps to increase leads for your site. Tell me in the comment below!